Saturday, October 23, 2010

Don't know or don't care

A New Yorker Magazine cartoon that stuck with me was one depicting a presentation with a flip chart with a scrawled pie chart proclaming 60% of the people don't know the math and 40% of the people won't do the math.

Or something to that effect.

Which raises a question about the 80/20 rule we sometimes talk about around the church and other organizations.

Is the 80% the 80% because they don't know about the events or because they don't care about the events.

And is it OK to talk about people not caring about an event you put on?

Not that they are apathetic, don't know what's good for them, and if they would only participate we could transform their lives type don't care.

Like, you know, just not interested in that right now.  Or: that just isn't something they are interested in or appeals to their particular intelligence of learning or they just aren't "ready for that yet" type don't care.

Is there a certain due diligence of making sure they have opportunities to know about the event before you have to say: "We need some new events," or "We have to spend more time gettting people connected to communities of people they care about", or "The people who want to know about something will find out about it"?

Maybe, just maybe, we need to spend more time cultivating authentic realationships with a few of the people who we know care about something.  (But for your own safety: keep the trains running on time).

That, though, will take some time.

Maybe even an eternity.

We should probably grab a Snickers Bar.

2 comments:

Keith Reynold Jennings said...

Not that you should or could do this, but I've always wondered what would happen if the church put up barriers to entry for programs. In other words, what if, like pitching a business investment idea to a venture capitalist, members had to pitch and earn investment in their plan.

I wonder if this would add scarcity and increase the perceived value and ownership of church programs?

Of course, folks like me would pitch and if the church said no, we would do it anyway our own way. Which, actually, would be a positive side effect, if you think about it.

Anonymous said...

would this work?