Your best hope for this may be to make sure all your donors know when your events are happening and where they will be held, how much they'll cost and how long they will last. Include a packing list and don't forget childcare.
People need seven discreet touches and they learn in different ways so try different media.
Make sign up easy and set deadlines.
Train people about where to find information so you can streamline your communications.
Tell people interesting stories about how you are handling their contributions so they'll know their donations are being put to use efficiently.
Or:
Find out what has value for people. Find out what if any impact you and your programs are having on the people that support them and encourage venues for sharing the story.
Instead of adding another distraction for your donors to feel guilty about not participating in:
Offer them something that will help them with a struggle they are in or give them a respite from the madness of their world.
Unfortunately, you don't get to decide what has value, your donors do.
So trying to make more donors more efficiently won't really move them anywhere.
If, as Drucker contends, our main purpose is to be human change agents, we have to start talking more about why and how we are doing and spend less time obsessing about making sure there is a link on the homepage about the church yardsale.
Maybe we have to find out what is important to people instead of thinking that what we are doing is so important.
Unless you feel pretty good about the direction of your donors. Then just make sure they know when to show up. And where to drop off their children.
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