How fine is the line between commodification and community?

When you work for a big ole church or organization with lots of resources, all of a sudden you have great tools to make engagement and connection so efficient and frictionless.

You come to realize that people can be involved in your cause without spending much time or trouble at it.

You start to feeling like McDonald's kind of.

You work extra hard to have signage, sign ups, and customer service.

And then you realize no matter how good at that you can be, you're never as good as a memory or somebody else who is actually is good at it.

You also realize that the real problem is that your members or your supporters or your tribe is trying to spend as little time with your organization as possible.  Because that's how you are going about it.

You become commodified.

There is only so much time and energy in a day, so you have to figure out how to spend it wisely.

How do you create space for people to spend not less time with you, but more time with you?

And attention?

Who are the people who really enjoy the experiences you are having with them in service to your mission?

What if we spent more time with them and less time worried about making the purpose less painful?

What's holding us back isn't a lack of time and attention.

I'm convinced it's some sort of fear that once we got to that point, the people we invited in would be disappointed.

We gotta stop that.