Mondays are typically thick with scrambling to get bulletin articles and e-mail blurbs to the appropriate bulletin and e-mail editors.
'long about Wednesday, it's important to make sure the Wednesday night announcements are in order for announcing.
By Friday you have to make sure your nominations for "most important pulpit announcements" make it to the senior pastor, so hopefully, oh hopefully she'll pick one or two of your things to mention before service starts--during announcement time. (If you are really lucky, you'll get a chance to have your lay leader make the announcement. Of course the holy grail is having the senior minister work your thing into the sermon. Poignant, and it always gets a comment or two!)
There's good communications. Scheduling, target audience identification, graphics, vison, mission and messaging. And now with social media... Due diligence is called for.
But there is also the concept Hugh Macleod posts about around his object-idea idea.
The talisman.
How many annoucements are talismans (talismen?).
People can sometimes be quite obsessive (and possessive) about them.
Like if only we could have gotten that annoucement in there sooner or if only the senior minister had of pushed the toy drive more or if only the pancake supper had better posters, it would have really taken off.
We have to respect that many of the announcements for our events are for the benefit of the people who know about the event already. It's more about affirming the event organizers than it is about getting the word out.
People like their favorite pair of jeans, the "usual" order at the diner, and their bulletin announcement for their event.
Unless there is some pretty intense tribe building, social object-ing, or effective selling attached to it; that bulletin announcement your are struggling to get more space for isn't much different than a rabbit's foot.
When it comes to getting the word out about an event or a campaign that nobody cares about:
Good Luck!
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