Target and twenty five thousand dollar dresses

In the January 18 issue of the New Yorker, Amanda Fortini's article on Rodarte, the fashion label of the Dunleavy sisters gives insight into who is interested in knowing what.

The Dunleavys design dresses that sell for ten's of thousands of dollars. According to some, it´s hard to tell if you should wear them or hang them on the wall. Some people don't get it. Some people don´t like it.

"We want to make people think," according to one of the sisters,"and once you decide to do that, you will have people who won't like what you are doing."

They have also recently designed clothes that sell at Target for 80 dollars and under.

When Ms. Fortini asked the vice president of marketing at Target about whether she thought their customers would need to be educated to understand Rodarte, she said "At a thousand dollars, maybe someone doesn't understand Rodarte, but at eighty dollars maybe they will understand it."

"In other words," writes Ms. Fortini, "at eighty dollars a buyer doesn't have to understand Rodarte; she can afford not to."

So you can not really worry about what you are trying to do in ministry, because people don't really care. (They don't have enough invested to need to care).

Or you can stress over the decisions you make about what to do and what not to do and why. Nobody's gonna buy it at the price you are asking.

Or.

You can want to make people think.

Understand that there'll be people who don't like what you are doing and really don't like you.

That's OK.

But then there'll be the true believers willing to pay the cost to be a part of the movement because they understand the value. But it'll only be a few.

That's OK.

And of course there'll be a large number of people who either don't know or don't care.

That's OK.

But props to the Dunleavy sisters.

For us to not know the difference or not to care:

That's not OK.